Adidas Making Aggressive Moves in NBA Endorsements

As the battle of the basketball shoe war is in full effect, the incoming draft class will has the athletic apparel giants Nike, Under Armour, and Adidas searching for their next flagship superstar.

Nike Inc  has already secured the top pick in Australian Ben Simmons, a consensus overall first pick taken by the Philadelphia 76ers.

Now that Adidas lost its NBA jersey deal to Nike for the upcoming season, the German sportswear company has shifted its focus towards individual player endorsements.

It has been Adidas’ strategy to diversify its endorsements in hopes to score with the next big star. Adidas has already made aggressive moves in the  draft, signing the  No. 2 pick Brandon Ingraham (Duke) , No. 3 pick Jaylen Brown (CAL), #5 pick Kris Dunn(Providence) , and #7 pick Jamal Murray (Kentucky).

Adidas already boasts an impressive NBA roster of young stars, but many of them have yet to breakthrough with success in the NBA playoffs. The Adidas roster includes James Harden, Andrew Wiggins, John Wall, Derrick Rose and Kyle Lowry. Under Armour Inc  has yet to make a move in the 2016 draft class.

Here is a List of the 1st round lottery picks in Last Weeks Draft

• 1. Ben Simmons, SF, LSU  (Nike)
• 2. Brandon Ingram, SF, Duke (Adidas)
• 3. Jaylen Brown, SG, Cal  (Adidas)
• 4. Dragan Bender, PF, Israel
• 5. Kris Dunn, PG, Providence (Adidas)
• 6. Buddy Hield, SG, Oklahoma (Nike)
• 7. Jamal Murray, SG, Kentucky (Adidas)
• 8. Marquese Chriss, PF, Washington (Nike)
• 9. Jakob Poeltl, PF, Utah
• 10. Thon Maker, PF, Canada
• 11. Domantas Sabonis, PF, Gonzaga
• 12. Taureen Prince, PF, Baylor
• 13. Georgios Pappagiannis, C, Greece
• 14. Denzel Valentine, SG, Michigan State